Note
Note
Email stats are meaningful at list size. Under 200 recipients, individual campaign data is statistically unreliable. Use it directionally, not definitively.
The Metrics That Matter
Open Rate
Percentage of recipients who opened the email. Benchmark: 30–45% for an engaged creator list. Below 20% means subject lines are not connecting or your list has decayed. Note: Apple Mail Privacy Protection inflates open rates since iOS 15 — treat them as directional, not precise.
Click Rate
Percentage who clicked a link. This is the most reliable signal of genuine engagement. Benchmark: 2–5% across a full list, 5–15% for a highly engaged segment. One clear CTA per email consistently outperforms multiple competing links.
Unsubscribe Rate
Percentage who opted out. Under 0.5% per campaign is healthy. Over 1% indicates list mismatch, frequency overload, or content that does not match what people signed up for.
Bounce Rate
Emails that failed to deliver. Hard bounces (invalid addresses) should be removed from your list immediately. They damage your sender reputation.
Reading the Data to Make Decisions
Low open rate, normal click rate: Subject lines need work. The content is fine but the email is not getting opened. Normal open rate, low click rate: Content is being opened but not compelling action. Clarify the CTA or the offer. High unsubscribes on a specific campaign: That email missed the mark. Review who received it and what it said.
Still stuck?
- Search the MONDAi Help Center
- Email support@mondai.io with a Loom video
- Ask inside the ArchiTech Channel
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