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How to Use Pipeline Reporting to See Revenue Flow

Read pipeline reporting in MONDAi to understand how opportunities move through your stages and where deals are stalling.


Note

Note

Pipeline reporting reflects opportunity records, not completed orders. It is a forward-looking view of potential revenue, not a record of actual revenue.

A pipeline without reporting is just a list. Pipeline reporting shows where your prospects are stuck, which stages convert well, and what your near-term revenue looks like.

Accessing Pipeline Reporting

Go to CRM → Pipelines and select your pipeline. Switch from the Kanban view to the List or Reports view for a summary of opportunity counts and values per stage.

What to Look For

Stage-to-stage conversion rates: What percentage of people in each stage move to the next? A low conversion between two specific stages points to a gap in your sales or follow-up process.

Time in stage: If opportunities sit in one stage for a long time without moving, they are either stalled or gone cold without being marked as lost. Keep your pipeline honest — mark closed-lost opportunities so your active pipeline reflects reality.

Close rate: Opportunities marked Won divided by total closed (Won + Lost). Track this monthly. Improving your close rate by a few percentage points has a compounding effect on revenue without increasing top-of-funnel effort.

Still stuck?

Press ⌘K to search every article, or email support@mondai.io.

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